![]() If so, then it’s time to do something about it! That information is used to enhance their search results and those of their partners.Google does store significant amounts of data about you and.The reason why Google’s able to provide such excellent results - and why other sites know what to suggest to you - is because you’ve willingly given away enough information already!Īnd there’s more than an element of truth in the fact that: Now some would argue that there isn’t necessarily anything sinister nor big brother going on here. Then, as you visit other sites, you notice that the advertisements being displayed on those sites have an uncanny relationship with your recent vacuum cleaner search history. Here’s an example you search for something in Google, perhaps a new vacuum cleaner. Moreover, what we’ve found is more than a bit concerning. People have been feeling that they’re being tracked online.Īs a result, we’ve started learning about how Google is able to provide such high-quality search results However, in recent years that’s begun to change. You opened up your browser, which defaulted to Google’s home page, did some quick searching, found what you wanted to learn, do, or buy, and did it. ![]() I don’t know of anyone who bings anything.įor the longest time, this setup seemed all fine and dandy. Moreover, despite efforts by alternative search engines - most notably Microsoft Bing, which only has 5.2% market share (at the time of writing) - no one’s ever managed to gain any amount of meaningful traction on Google’s dominance. It’s not only a household name, it’s also a modern verb!īecause depending which report you read, Google accounts for as much as 87% of all internet searches.
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